RSSB: RED

Editing  |  Motion graphics

Following RSSB’s 2023 brand refresh, I developed the updated brand package for the ongoing RED safety series, including namestraps, call-outs, CTAs, and this title sequence. The sequence features footage captured across the railway, enhanced with stylised tints and overlaid signal graphics to create a distinctive, cohesive look. I designed and composited the digital elements to maintain visual clarity while reinforcing the refreshed brand identity. The result is a polished title sequence that sets the tone for the RED safety videos, integrating seamlessly with the broader brand package for digital media.