Animation  |  Design

For GoCardless: Crazy for Cardless – Cash Flow, I created a text-driven animation built around bold typography and punchy motion. The piece relies on kinetic type and strong visual rhythm to communicate the benefits of improved cash flow through automated payments. I focused on timing, hierarchy, and impact, ensuring key phrases landed with clarity and energy. Through confident pacing and dynamic transitions, the animation delivers a clear, memorable message while staying true to GoCardless’ brand tone.